Leveraging platforms, tools and technologies as fulcrum, Glowings Commerce will formulate coherent plan of action for demand generation resulting in confluent multichannel - multipronged outreach campaigns with effective and wider reach, eclectic comprehensive focus on User Acquisition through hassle free onboarding and User Retention with reduced churn
MEDIA PLANNING AND OMNICHANNEL MARKETING: As mentioned in Wikipedia, "Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".
"Omnis" is Latin for "every/all" and here suggests the integration of all physical channels (offline) and digital channels (online) to offer a unified customer experience.
The effort to unify channels has a long history across all market sectors. Efforts like single-source publishing and responsive web design, however, were usually focused on internal efficiencies, formatting consistency, and simple de-duplication across channels. As the number of channels proliferated, the potential for disjointed experience when switching or working with multiple channels increased. Channels like mobile devices, the mobile web, mobile apps, contextual help, augmented reality, virtual reality, and chatbots are used in addition to traditional physical and human interaction channels. This creates a complex matrix of possible ways an individual can engage an organization and its offerings or complete a task."
Source - Omnichannel - Wikipedia
Glowings Commerce Specializes in design and deployment of ad campaigns across Print, Electronic (TV, Radio), Social Media, Paid Media, Cinema, Airlines, Hoardings, OTT / CTV / IPTV / D2C streaming platform and others, envisaging confluence of:
INTERNET MARKETPLACE STRATEGIES: For online marketplaces, offer customized solutions like
PPC FRAUD PREVENTION: Device strategies for protection from Pay Per Click (PPC) frauds arising from mobile click factories, fake bots and other ad frauds and PRICING VIOLATION PROTECTION through deployment of MSRP / MAP tools for identification and abrogation of pricing violations across all channels
BRAND DISCOVERABILITY AUTOMATION: Product discoverability Automation and Title, Image and Description optimization
OTT CAMPAIGN AUTOMATION: Design and deployment of AI enabled, targeted campaign landers that are capable of Intelligent, real time scheduled or dynamic ad insertion in OTT / CTV / IPTV / D2C streaming platform, delivering media as Live stream, Digital linear TV, Radio or Video-On-Demand (VOD) format delivered to end user devices like HTML browsers, TV, PC, Mobile, Set top box, casts and gaming consoles. Various VOD formats could be Advertising based VOD (AVOD), Free Ad-Supported TV (FAST), Subscription based VOD (SVOD), Transaction based VOD (TVOD), Premium VOD (PVOD) and Hybrid VOD (HVOD) models
MARKETING AND SALES PROCESS AUTOMATION: Offer advisory, design and deployment of AI powered recommendation engine integrated across CRM modules. The automation of decisions and actions can be based on usage, action and logic (event), promoting collaboration between customers, marketing, sales, management, services, IT and other teams leading to better community engagement
COMMUNICATION AUTOMATION: Strategise and manage transactional email content optimization and automation, chatbot automation and workflow automation based on usage, action and logic (event) along with consolidation of records and integration with CRM and SM channels aiding analytics, better deal management, leads prospecting, growth of sales funnel and others. Some of the aspects to strategise and manage are:
DYNAMIC PRICING FRAMEWORK: Recommend, design and deploy easy-to-use dynamic pricing framework that facilitates application of hybrid pricing mix in real time, during the customer purchase lifecycle, correlate the impact on revenue & profit and feeds the recommendation engine to indicate the best display price range
PRICING MIX: The pricing strategies could encompass the mix of cost plus, absorption, competitive, value based, skimming, penetration, dynamic / surge, freemium, premium, pay as you go, high-low, period based / T&M, fixed price / project based, bundle, psychological, geographically differentiated, decoy pricing, contribution margin based and others
PRICING VIOLATION PROTECTION: Deployment of MSRP / MAP tools for identification and abrogation of violations across all channels
PERFORMANCE ACCELERATION: Performance acceleration of mobile and web app storefront achieved by browser side and network side optimization, results in benefits like lightning speed catalogue display, optimized quality video and other media content delivered over ultra-fast network supported with deep edge, unlimited caching, ultra-low-latency and expansive point-of-presence Content Delivery Network (CDN)
CONTENT DELIVERY NETWORK: Committed to ensure world class last mile content delivery, leveraging the 5G capabilities in entirety, facilitate commissioning and deployment of geospatially distributed group of deep edge, hyperlocal, caching & CDN servers meant to ensure delivery of any digital content that demands high bandwidth, with ultralow latency, usable quality and buffer free experience. These CDN deployment services are characterized by scalability, ultrafast streaming, secure delivery eliminating DDoS threats, deep edge APIs and others. These CDNs can serve high bandwidth content to home routers, hotels, commercial organizations, hospitals & clinics, tele-health service providers, universities, malls, airports, cell sites and enable 5G Multi access Edge Computing (MEC)
DEEP CONVERSATION ENGAGEMENT: Unlike the traditional methodology of investigating the past for root cause analysis to trigger actions and that it ducks to tackle seasonal or impromptu vicissitudes arising out of audience vacillations, the agency should deploy a truly AI enabled, ML driven, real time, autonomous, self-MDSH (Managing, Discovering, Servicing, Healing) anomaly detection and resolution mechanism, that helps in engaging deeper conversation with existing and potential customers during and beyond association lifecycle, resulting in enhanced user satisfaction and reduced abandonment
EXEMPLARY QUALITY OF EXPERIENCE: Online presence management services powered by insights into various levels of audience profile segmentation, user persona, engagement characteristics, demographics, heatmaps, genre of content, tag genome, user experience, network, channels and several other metrics, helps to deliver enriched content and exemplary QoE
COMMUNICATION MANAGEMENT: Agency to design, deploy and manage cloud based, 24/7, secure, business communication system to seamlessly communicate using multichannel modes encompassing email, voice, video, SMS, chatbot & social media messaging across all devices
POS INFRASTRUCTURE: To facilitate Deployment, Training, Management and AMC of various kinds of Tablet POS, Terminal POS, Online POS and Self-service POS systems tightly integrated with ERP, Inventory Management, Demand Forecasting, CRM and SCM
IN-STORE CUSTOMER ANALYTICS: Application of technology using Retail business intelligence (BI) powered by behaviour analytics to elicit insights, In-store customer analytics and Omnichannel customer engagement enables to offer customized and novel shopping experiences to customers, like personalized product recommendations, tailored marketing campaigns, discounts, offers and others
AI ENABLED TECHNOLOGIES: Deployment of technologies like AI enabled hyper-automation, IoT, Facial Recognition, touchless discovery, Voice Commerce, Assisting Robots, IPS assisted Store Navigation, QR Codes, cashier-less checkout, Reserve Online, Pickup In-Store (ROPIS), Buy Online, Pickup In-Store (BOPIS), and Buy Online, Return In-Store (BORIS) to elate customer experience to next level
IMMERSIVE TECHNOLOGIES: Enable retailers to leverage the power of immersive technologies to offer highly realistic experiences of products and services and virtual fitting rooms using AR/VR technologies
Design and deployment of Business Intelligence and Recommender Engine with automated, real time, self-serviced, advance level of data collection capabilities aided by best-in-class analytics platforms
IDENTIFICATION OF KEY METRICS: Facilitate identification of important metrics required to perform real-time analytics (Product, Pricing, Consumer, Competition, Marketing, Advertising, Sales), aided by integration with third party tools that facilitate in building the recommendation engines
MARKETING CHANNEL ANALYTICS: Facilitate analytics from traffic across various digital marketing channels and devices, attribution and reattribution of Source, Cross Device Attribution, Recency- Frequency-Monetary (RFM) analysis, measure conversion rate, perform paid vs free campaigns analytics, cross selling pattern and refund rate analytics
AUDIENCE SENTIMENT AND BEHAVIOR ANALYTICS: Elicit deeper insights about audience behaviour from metrics encompassing unique users, engagement (time and frequency), subscription type, audience persona, heatmaps, custom audience segmentation by combination of demographics, location, devise, network, channel, time of the day and others
PERFORMANCE ANALYTICS: Marketing and Sales Performance optimization can be realized in B2B, B2C, D2C or other scenario with insights obtained about zonal performance, staff performance, product performance, addressable organized and unorganized markets and other information in the value chain
PRICING ANALYTICS: Deploy easy-to-use dynamic pricing framework facilitates application of hybrid pricing mix in real time, during the customer purchase lifecycle, correlate the impact on revenue & profit and also feeds the recommendation engine to indicate the best display price range
VIDEO ANALYTICS: Several research studies indicate that videos help in captivating audience and engage for long, improve SEO and enhance conversion rate. Hence many OEM, ODM, JDM, OBM, Designers, Brand Owners and Marketers are dependent on videos to promote their products and services. The success of video campaigns relies on not just great quality videos, but also on measuring the direct and indirect impact of such campaigns on bottom line. This is possible through the strategic planning and careful deployment of analytical tools, technologies and platforms to track, monitor, analyze and automate campaigns are:
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